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e-Commerce, Outdoor Survival Wear

Helly Hansen is a global clothing and outdoor survival brand with an estimated annual revenue of $425 million.

Website Copywriting

Project Brief

I wrote landing page copy for the Helly Hansen website and created SEO headings for Helly Hansen Work Wear. This required me to produce sales copy that was between 35 and 70 words, within strict brand guidelines, using multiple keywords and a pre-defined structure.


I wrote the hero section for category landing pages for all major product categories in the Men’s and Women’s sections, and the SEO titles for all Helly Hansen Work Wear products.

For this project, I collaborated directly with the Global Head of Performance Marketing.

Client Feedback

"It was great to work with Natalie! We will work together again for sure!”

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