Communicating the right customer experience to your ideal audience
I’m Natalie Dent, a copywriter, sales strategist, and brand storyteller with a passion for creating exceptional customer experiences that connect deeply and sell authentically. With over 20 years of experience spanning luxury travel, guest experience management, and consultative sales, I bring a unique perspective to every project.
I founded Written by Natalie to help business owners find the right words to inspire action and build meaningful connections. Whether it’s creating a compelling brand story, crafting high-converting sales copy, or developing a tone of voice that feels distinctly you, my goal is to make your message feel like home to your ideal clients.
As someone who’s not entrenched in your business, I bring an invaluable outside perspective. This fresh lens lets me uncover insightful connections and details that may have slipped through the net, helping you create meaningful customer experiences that feel comfortable, intentional, and impactful.
Over the years, I’ve honed the ability to read between the lines with natural perceptiveness and an instinct for picking up on cues left unsaid. This skill comes from a career steeped in creating unforgettable guest experiences in the luxury travel industry, where I discovered how easily we can change the way people respond just by changing their experiences.
Standout achievements include crafting corporate culture documents for Amex GBT’s $750-million acquisition of Egencia in 2021, creating a powerful brand narrative for Cavago to disrupt the equestrian industry with a global footprint, and writing the new website for Kettle Collective, winners of two Queens Awards.
I take all the best elements of your amazing business, refine it, and represent it in a way that shows who you really are to the people who really matter.
"Natalie is the single best freelancer I have ever worked with. I always feel very comfortable, and trust her honest opinion."
- Philipp Gloeckl, Best-selling Author
Every business has a story to tell, and I’d love to help you tell yours. Whether it’s finding the right words to reflect your vision or a lasting brand story that elevates your customer experience, I’m here to bring clarity and purpose to your key messages so you can grow your business with thoughtful intent.