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Communicating the right customer experience to your ideal audience

I’m Natalie Dent, a copywriter, sales strategist, and brand storyteller who's deeply passionate about creating exceptional customer experiences. I have over two decades of experience spanning luxury travel, hotel service management, and consultative sales, and a knack for seeing the value in unexpected places.

Whether it’s creating a compelling brand story, crafting high-converting sales copy, or developing a tone of voice that feels distinctly you, my goal is to make your message and your business feel like home to your ideal clients.

Why partner with me?

As someone who’s not entrenched in your business, I bring an invaluable outside perspective. This fresh lens lets me uncover insightful connections and details that may have slipped through the net, helping you create meaningful customer experiences that feel comfortable, intentional, and impactful.

Over the years, I’ve honed the ability to read between the lines with natural perceptiveness and an instinct for picking up on cues left unsaid. This skill comes from a career steeped in creating unforgettable guest experiences in the luxury travel industry, where I discovered how easily we can change the way people respond just by changing their experiences.

​Standout achievements include crafting corporate culture documents for Amex GBT’s $750-million acquisition of Egencia in 2021, creating a powerful brand narrative for Cavago to disrupt the equestrian industry with a global footprint, and writing the new website for Kettle Collective, winners of two Queens Awards.

 

I take all the best elements of your amazing business, refine it, and represent it in a way that shows who you really are to the people who really matter.

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"Natalie is the single best freelancer I have ever worked with. I always feel very comfortable, and trust her honest opinion."

- Philipp Gloeckl, Best-selling Author 

Let's tell your story

Every business has a story to tell, and I’d love to help you tell yours. Whether it’s finding the right words to reflect your vision or a lasting brand story that elevates your customer experience, I’m here to bring clarity and purpose to your key messages so you can grow your business with thoughtful intent.

© 2025 - Written by Natalie, 5 Dorset Place Edinburgh EH11 1JP. All Rights Reserved. All images and illustrations on this website are protected by copyrights and may not be used in any format, digital or print, without written consent.

Hand-drawn illustrations made by Derek Watson at CanalPath.

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