GROUNDS CARE GROUP
Environmental Care & Winter Services
Grounds Care Group provides gritting, Japanese knotweed removal, and grounds maintenance services to public entities and other large-scale clients across the UK.
BRAND STORY DEVELOPMENT
Project Brief
The client was looking for customisable sales proposals that are easy for the staff to use. The documents needed to convey complex technical information that is largely boring to most people. This required creative development to make the information sound human and interesting.
We later went on to do a full brand story blueprint for the marketing team, and I provided private sales training to various staff members. We also developed the customer journey and defined the right customer experience to capture the brand’s values.
Deliverables
Proposal and tender documents for Japanese Knotweed and Bamboo. I created a full brand story with competitor analysis and mapped out a series of sales emails to help automate the client onboarding process.