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Health & Fitness

Tru-Health is a small business offering running support and mentorship in Edinburgh.


Project Brief

Elaine didn’t know who her ideal client was or how her packages should look. She needed help building her business strategy and getting the messaging. She wanted a brand story that captured her approachable, holistic coaching methods.


I developed the brand story and created the core offers for the business. Website writing included home and about pages, 3 package pages with offer stacks, running FAQs, and a contact page. I also consulted on the website wireframe, automation, and ideas to grow the business in the future.

For this project, I collaborated directly with the web developer.

Client Feedback

“Natalie is a talented and professional copywriter. She has given me the confidence to start my business and feel proud of what I can achieve.”

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