Birchwood Art is a beautiful art studio in the heart of Edinburgh. It’s known for being a kind, supportive environment for budding artists of all ages.
Brand Story Development
The client had an established brand and online presence but wanted to streamline communication and put some depth into the website. I was brought in as a consultant to help them refine the brand’s tone of voice.
We workshopped the brand story and tweaked the copy on the website. I delivered my signature marketing communication milestones tool to create natural sales funnels. As part of the service, I gathered new testimonials and created new opportunities for growth in the business.
“Level-headed, strategic, technically savvy, supportive, generous and generally lovely to have around Natalie proved very quickly that she really knows her stuff.
She thinks in the round and a simple copy refresh armed us with not only a better website but a host of ideas around language, business development, social media and general marketing.
Thank you, Natalie, for your contagious enthusiasm, looking forward to putting your easy-to-implement plans into practice”