AJ GALLAGHER
Insurance & Global Risk Management Consulting
AJ Gallagher provides insurance and risk mitigation for mergers and acquisitions. The company has an annual revenue of approximately $9.2 billion.
CORPORATE COPYWRITING
Project Brief
The client’s client was involved in a large-scale merger between two companies with very different corporate cultures. One was technology-driven, and the other was using a traditional people-first model. The brief was to create internal documents that bring both teams together to create a new corporate culture.
The client needed this work to be completed in less than a day.
Deliverables
I delivered an eBook that outlined the merged companies’ shared opportunities and values to encourage staff to feel excited about the future. The tone was disruptive, exciting, and personable.