Sales proposals take complex ideas and translate them into simple, human language with a singular goal - to get people to buy into the concept. This is a careful balance between showcasing the business values, and making it all about the reader. When we make it about the buyer, they buy into the seller.
I create sales proposals that are fully customisable for individual clients, within a framework of what the business needs to say to get its message across to the right people. Think of this like spokes in a wheel. I write the whole wheel for the client who needs everything, and you choose which spokes you want to include or remove for each prospective client.
Creating these types of credibility documents saves time because your team doesn't need to reinvent the wheel for every document. It also looks good on you, because you always present something sleek to your prospects without forgetting any of the important bits.