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Proposal Documents

Sales proposals take complex ideas and translate them into simple, human language with a singular goal - to get people to buy into the concept. This is a careful balance between showcasing the business values, and making it all about the reader. When we make it about the buyer, they buy into the seller.

I create sales proposals that are fully customisable for individual clients, within a framework of what the business needs to say to get its message across to the right people. Think of this like spokes in a wheel. I write the whole wheel for the client who needs everything, and you choose which spokes you want to include or remove for each prospective client.

 

Creating these types of credibility documents saves time because your team doesn't need to reinvent the wheel for every document. It also looks good on you, because you always present something sleek to your prospects without forgetting any of the important bits.

Architectural Design Services

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KETTLE COLLECTIVE

Kettle Collective is a world-renowned architectural design firm known for impressive landmarks like the Falkirk Wheel, The Solar Innovation Centre, and the Lakhta Centre.

Higher Education 

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EDINBURGH COLLEGE

Edinburgh College is a leading international college with four distinct campuses. It is one of Scotland’s largest colleges with approximately 26,000 students.

Global Risk Management Consulting

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AJ GALLAGHER

AJ Gallagher provides insurance and risk mitigation for mergers and acquisitions. The company has an annual revenue of approximately $9.2 billion.

Influencers in the Alcohol Industries

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JEFF BRADFORD – BEER, WINE, SPIRITS

Jeff Bradford explores the world of alcohol by telling the human stories behind the world’s favourite drinks.

Environmental Care & Winter Services

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GROUNDS CARE GROUP

Grounds Care Group provides gritting, Japanese knotweed removal, and grounds maintenance services to public entities and other large-scale clients across the UK.

SaaS for Equestrian Sports

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CAVAGO

Cavago is the AirBnB of the horse world. It connects people who have horse riding facilities with people who ride via an app and online booking system.

Human Resources

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ALBANY HR

Albany HR is an established HR management consultancy serving SMEs in Edinburgh.

Pop-Up Spaces

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LEITH WALK POLICE BOX

Leith Walk Police Box is an artistic pop-up space housed in one of Edinburgh’s historic police boxes.

Charity

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THE RIPPLE RETREAT

The Ripple Retreat is a respite centre for families of young people with terminal cancer in Scotland.

MICE

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DMC COLLECTIVE

The DMC Collective is a global event management company specialising in destination events for large corporates.

Cyber Security & Renewable Energy

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CYBER SECURITY SUMMIT - BRAZIL 2022

The Cyber Security Summit brings together high-profile organisations like the FBI, Global Economic Forum, Federal Reserve Bank of New York and The WHO, as well as global cyber security experts and leaders in the cyber security field.

© 2025 - Written by Natalie, 5 Dorset Place Edinburgh EH11 1JP. All Rights Reserved. All images and illustrations on this website are protected by copyrights and may not be used in any format, digital or print, without written consent.

Hand-drawn illustrations made by Derek Watson at CanalPath.

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