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Corporate Copywriting
Corporate copywriting is just as important as sales copywriting, but unlike traditional sales copywriting, the purpose of corporate copywriting is to sell your company culture and key policies to your employees. This brings coherence into your team and makes people feel like they're working towards something bigger than themselves.
One of the strongest elements in powerful corporate communication is removing jargon to make in-house documents feel human. I'm known for having an exceptional ability to simplify complex ideas into simple stories that pull on people's heartstrings in just the right ways.
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