IT Support Services
Nimbus Blue is an award-winning IT support service located in Aberdeen, Scotland. They mainly serve the offshore energy industry.
The sales team wanted to create a sales brochure to hand out at events. The goal was to help people who have no real connection to the IT industry understand why IT support is valuable to offshore energy suppliers.
The client had previously worked with other copywriters who had struggled to detach the writing from the technical jargon.
They wanted a completely different approach that was told from the customer’s perspective instead of from the technicians’ perspective.
I wrote an eBook that makes IT services feel human, with a tone of voice that helps people buy into something they don’t always understand the need for.