Curiosity is one of my core brand values, so naturally, it seemed rude not to quiz the newest machine on the value of AI in the copywriting industry.
As background information, this is not the first time that I've challenged AI 'in person'.
In 2021, I casually asked the leading content creation platform, Jasper AI, to write an article titled, 'Can AI Replace Human Copywriters?'
To keep the scores fair, I wrote the same article, timed both of us using the same methodology, and calculated the total cost for both routes to a finished article.
Not only was the computer slower and more expensive than me, the human, but this was its actual opening remark in the final delivery:
"Does a machine sound like a good replacement for a professional copywriter? Probably not, but that is what artificial intelligence (AI) has to offer."
That was more than 2 years ago, so today I did what any smart and curious person should do in the face of new technology. I opened the conversation with actual robots to get some real, up-to-date answers on the value of ChatGPT.
I asked it some open questions and heard what it had to say.
As a disclaimer, I don't use any AI in my own copywriting process, nor will I. I've developed my skills over more than 2 decades, and know that machines will never be able to do what I do for my clients. You can learn more about my archetype-driven approach to brand storytelling here, or learn what your personal archetype is to satiate your own curiosity.
The below interview between me, the face of Written by Natalie Copywriting Services, and ChatGPT, the thing you keep hearing wonders about, is unedited and straight from the computer-generated proverbial horse's mouth.
Here's what it says about copywriting with AI:
How Will AI Affect The Copywriting Industry?
Overall, AI is set to revolutionize the copywriting industry, making it easier and faster to produce high-quality content. However, while AI can generate content, it cannot replace the creativity and nuance that human writers bring to their work.
Human copywriters will still be needed to create content that resonates with an audience and helps build a brand's identity.
What Will Happen When The AI Content All Starts To Sound The Same?
One of the potential risks of using AI-generated content is that it can lack the originality and creativity that human writers bring to their work.
As AI algorithms learn from existing content and patterns, there is a possibility that the content they produce may become repetitive and sound the same. This could result in a lack of diversity and a reduction in the overall quality of content.
If the AI-generated content all starts to sound the same, it could have several consequences.
First, it may lead to a decrease in engagement and interest from readers who are looking for unique and interesting content. This could negatively impact a brand's reputation and its ability to reach its target audience.
Second, it could lead to a decrease in the value of content, as readers may start to perceive it as generic and unoriginal. This could result in lower demand for content, which could impact the copywriting industry and the businesses that rely on it.
To avoid this outcome, businesses need to use AI-generated content as a supplement to human-generated content, rather than a replacement.
AI can be used to streamline the content creation process, but it should be used in conjunction with human writers who can add a unique voice and perspective to the content. Additionally, businesses should regularly review and revise their AI-generated content to ensure that it remains fresh and unique.
How Will Google Prevent Users From Using AI Content In The Future?
It's important to note that Google itself is investing heavily in AI and has developed its AI-powered language model called BERT (Bidirectional Encoder Representations from Transformers) to improve search results. So, it's unlikely that Google will try to prevent users from using AI-generated content in the future.
However, Google's focus is on providing high-quality and relevant search results to users, regardless of how the content is generated. So, the company may take steps to ensure that AI-generated content is not prioritized over content created by humans.
One way Google can do this is by using its search algorithms to detect and penalize low-quality or spammy content, regardless of whether it is generated by AI or humans. Google has already implemented several measures to prevent low-quality content from appearing in search results, such as penalizing sites with duplicate content or content farms.
Additionally, Google may develop new tools or guidelines to help businesses and website owners distinguish between AI-generated content and human-generated content.
This could include developing an AI-generated content label or certification program that businesses could use to distinguish their content from AI-generated content.
Overall, it's unlikely that Google will try to prevent the use of AI-generated content. Instead, the company will continue to focus on providing high-quality search results to users, regardless of how the content is generated.
Will People Grow Frustrated With The Lack Of Human Contact In An AI World?
While AI has the potential to improve many aspects of our lives, there is a concern that relying too heavily on AI and automation could lead to a lack of human contact and connection.
This could result in people feeling isolated, frustrated, and disconnected from the world around them.
There is evidence to suggest that people already experience frustration with automated systems that lack the personal touch of human interaction.
For example, many people find it frustrating to navigate through a phone menu or chatbot to reach a human representative when they need help with a product or service.
However, the impact of AI on human contact and connection will depend on how it is implemented and used. While AI can replace certain tasks, such as generating content or providing customer support, it cannot replicate the emotional intelligence and social skills that humans possess.
Therefore, businesses and organizations that use AI should prioritize human interaction and connection when it is needed.
For example, they could use AI to streamline routine tasks and free up time for human representatives to provide personalized support and assistance.
Additionally, there may be a shift towards valuing human interaction and connection more highly as AI becomes more prevalent.
People may seek out opportunities for face-to-face interaction or human connection in their personal and professional lives.
Overall, while there is a concern that AI could lead to a lack of human contact and connection, it is possible to mitigate this risk by prioritizing human interaction and connection where it is needed.
Are Content Creators Who Use AI Worth Hiring?
Content creators who use AI can be worth hiring, depending on the type of content that is needed and the goals of the business or organization.
AI can be useful in generating large quantities of content quickly and efficiently, such as product descriptions, news articles, and social media posts. AI-generated content can also help provide data-driven insights and analysis.
However, AI-generated content may not be suitable for all types of content, such as creative writing, brand messaging, and marketing copy that requires a unique voice and perspective.
Human writers may be better suited for these types of content, as they can bring a level of creativity, originality, and emotional intelligence that AI algorithms may not be able to replicate.
Ultimately, the decision to hire a content creator who uses AI will depend on the specific needs of the business or organization. If the focus is on generating large quantities of content quickly and efficiently, AI-generated content may be a viable option.
If the focus is on creating unique, high-quality content that stands out from the competition, human writers may be the better choice.
It's worth noting that even if a business decides to use AI-generated content, it's important to have human oversight and review to ensure the content meets the desired standards of quality and effectiveness.
Additionally, businesses should regularly review their content strategy and adjust as necessary to ensure it aligns with their goals and objectives.
So, In Your Opinion, How Long Will It Take For AI Content To Start Repeating Itself In Mass-Produced Online Content?
The answer to this question is difficult to predict with certainty because it depends on several factors, including the rate at which AI technology improves, the level of investment in AI content production, and the demand for AI-generated content.
However, it's worth noting that AI-generated content is already being used extensively in certain industries, such as news media, e-commerce, and social media.
While AI technology is advancing rapidly, there are still limitations to what it can do, particularly in terms of generating unique and creative content that stands out from the crowd.
Therefore, it's possible that we could start to see AI-generated content repeating itself in mass-produced online content in the near future, particularly in industries where there is a high volume of content being produced daily.
However, it's also possible that businesses and organizations will continue to invest in improving AI technology and developing more sophisticated algorithms that can generate higher-quality and more diverse content.
Additionally, businesses may also seek out human writers and editors to supplement AI-generated content and ensure it meets the desired standards of quality and originality.
Overall, while AI-generated content is becoming increasingly prevalent in online content production, it's difficult to predict exactly when it will start repeating itself on a large scale.
Will Junior Freelancers Who Try To Take Shortcuts With AI Accidentally Deskill Themselves Out Of The Market?
There is a possibility that junior freelancers who rely too heavily on AI-generated content could deskill themselves out of the market. If they rely solely on AI-generated content to produce work, they may not develop the skills and expertise needed to produce high-quality, original content.
In addition, if the market becomes saturated with low-quality AI-generated content, clients may begin to place a higher value on human-written content that demonstrates creativity, originality, and emotional intelligence.
Junior freelancers who have not developed these skills may struggle to compete in the market.
However, it's also possible that AI could be used as a tool to supplement and enhance the skills of junior freelancers. For example, AI could be used to assist with research, streamline the writing process, or provide data-driven insights that can inform content creation.
The key is for junior freelancers to be strategic and thoughtful in how they incorporate AI into their work. They should use AI as a tool to enhance their skills and productivity, rather than relying on it as a crutch or shortcut.
Ultimately, the success of junior freelancers in the market will depend on their ability to adapt and evolve with changes in technology and client demand. Those who are willing to learn new skills and integrate AI into their work in a thoughtful way may be better positioned for long-term success.
Thanks, Please Summarise Your Answers Into A Conclusion
As AI technology continues to advance, many businesses and organizations are turning to AI-generated content as a way to produce large quantities of content quickly and efficiently.
While AI-generated content can be useful in certain contexts, such as product descriptions and news articles, there are limitations to what it can do in terms of generating high-quality and original content.
For content creators, the rise of AI poses both opportunities and challenges.
On one hand, AI can be a valuable tool for enhancing productivity and providing data-driven insights. On the other hand, content creators who rely too heavily on AI-generated content may struggle to develop the skills and expertise needed to produce high-quality, original content that stands out in the market.
In an era of advancing AI technology, businesses are increasingly turning to AI-generated content to produce large quantities of content quickly and efficiently.
However, while AI-generated content can be useful in certain contexts, it can't match the skill of human copywriters when it comes to producing high-quality, original content that stands out in the market.
In addition to the limitations of AI-generated content, there is also a risk that mass-produced online content will start to repeat itself as AI becomes more prevalent in content creation.
While this is a concern, it's difficult to predict exactly when it will happen or how widespread the issue will be.
Despite the rise of AI-generated content, there is still a strong demand for quality human copywriters who can produce original and engaging content that resonates with audiences.
While AI may be able to generate content quickly and efficiently, it cannot match the creativity, emotional intelligence, and unique perspective that humans bring to the table.
As AI-generated content becomes more prevalent, there is an opportunity for human copywriters to differentiate themselves by focusing on their skills and expertise.
By developing their ability to create compelling stories, write in a distinctive voice, and craft content that resonates with specific target audiences, copywriters can stand out in a crowded market.
In addition, human copywriters can leverage their skills to supplement and enhance the capabilities of AI. For example, they can use AI tools to assist with research and provide data-driven insights that inform their writing.
Overall, the future of quality human copywriters looks bright, as there will always be a need for original and engaging content that connects with audiences on a deep and emotional level.
A Final Conclusion From Me, The Human
I think the computer has made its point very well. If you would like to learn more about my approach to brand storytelling, please get in touch and I'll be happy to assist.
You may also like to pop across to Brand Story for my short masterclass on developing archetype-driven brand stories for your business.
This article was first published at: https://writtenbynatalie.co.uk
Photo by Alex Knight on Unsplash
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